Defense One | June 5, 2024

The BuildSubmarines ad blitz is part of an innovative campaign to shore up one particular aspect of the industrial base.
The U.S. Navy, along with its shipbuilders and their thousands of specialty suppliers, need more than 100,000 workers to help build attack and ballistic missile submarines over the coming decade. That’s according to BuildSubmarines.com, whose ubiquitous ads you may have seen during reality TV shows, on NASCAR hoods, at WNBA games, and amid Major League Baseball broadcasts. But what is that website and who runs it?
BuildSubmarines.com is the public face of an innovative, multi-organization effort to woo American workers to join a crucial part of the defense industrial workforce. The hub is BlueForge Alliance, a not-for-profit organization founded in November 2022 with a Navy contract and a mandate to gin up a new generation of shipbuilders.
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